With the CNG calling this the “year of economic development,” the DCI hopes to coordinate this initiative with its new Cree business registry, which already has over 250 businesses registered. Once consumers download the user-friendly app, they can upload up to five proofs of purchase each day for a chance to win in draws until April 15. 

“It’s an initiative where everybody wins,” said DCI director Anthony MacLeod. “It’s a tool to demonstrate our focus on innovation in addressing the needs of Cree businesses in our communities. Growing our Cree economy is truly a community effort.”

While MacLeod understands that community members will always be drawn to neighbouring towns for groceries and materials, often by necessity, he was inspired by “support local” campaigns such as in Chibougamau that sometimes simply involve submitting your name in a ballot box. 

“I thought why don’t we do something similar for Eeyou Istchee,” MacLeod explained. “Everybody has a phone. The regional sector experienced a bit of a bump during Covid when it was difficult to travel. We bought things locally where the money stays in the community.”

Adapting the concept to the Cree Nation means integrating local artisans. As long as the receipts are valid, consumers can transfer their purchases of snowshoes or any other Cree crafts to the app. With a rapidly growing population, the initiative is part of a larger movement to modernize the Eeyou/Eenou economy. 

“There are a lot of opportunities in our communities to monetize your passion,” said Raymond Jolly, owner of Eeyou Istchee Lifestyle. “Do what you love to do – you just have to find a need. People will talk about you but keep moving forward.”

Jolly is working with DCI to develop a promotional video for the Keep It Local app. Since launching his brand in 2021 following business studies, the young Waskaganish entrepreneur has co-founded Eeyoupreneur with Samuel McLeod and began hosting the popular Little House podcast alongside Terence Hester and Conrad Blueboy.  

“We started with $5,000 cash as a start-up and now we have three people on payroll with the help of ASD [Apatisiiwin Skills Development],” explained Jolly. “We purchased a trailer to travel around for popup shops and invested in a new retail location. We have a hangout room and new styles coming in.”

In August, the DCI teamed up with Eeyoupreneur for the inaugural Cree Nation Business Summit in Chisasibi, which featured influential guest speakers and a group case study competition. At next year’s edition in Mistissini, MacLeod hopes to encourage partnerships between the public and private sectors while promoting the success of more experienced Cree entrepreneurs. 

“I think we’ll be looking at some sort of business exchange day because we need to share the success stories,” MacLeod told the Nation. “The government organizations are the major employers here and the private sector is a very small percentage of jobs. We have to grow that sector and have tools to initiate that.”

On November 13, the Secretariat to the Cree Nation Abitibi-Témiscamingue Economic Alliance (SCNATEA) held its 21st annual business exchange day in Val-d’Or. Hosted by Christopher Hérodier, the event drew about 200 people for business meetings, mentorship and networking. 

SCNATEA president Ted Moses was presented a beaded medallion and discussed the coming year’s 50th anniversary of the JBNQA, for which he was a key negotiator. In his address, he advocated for the Cree Nation’s involvement in not only the region’s economy, but in Canada and beyond.

A new addition this year was a special presentation of Niimuudaan, a culturally adapted mentorship program for the Cree Nation that SCNATEA recently launched in partnership with Réseau Mentorat. 

“It is Cree entrepreneurs who are already in business with experience and careers being paired with entrepreneurs starting their journey or aspiring entrepreneurs,” explained SCNATEA director general Julie Martin. “Coaching and counselling are people getting paid to give you advice. Mentorship is a free relationship that comes from within, the passion to transfer knowledge to the next generation.”

Former Air Creebec president Matthew Happyjack was introduced as Niimuudaan’s head mentor while Charlotte Ottereyes will mentor Cree women. As president of the Cree Women of Eeyou Istchee Association, Ottereyes helped organize the first Indigenous Women’s Leadership Conference in March.

Throughout the year, the Secretariat remains open to inquiries about facilitating partnerships and promotes its Allia app. An array of resources adapted to the realities of the Cree Nation are empowering an increasingly diversified regional economy.

“We want to be facilitators so it’s easier for people to take that first step,” asserted Martin. “It gives me a lot of hope for the Cree Nation claiming that power in the economy. All those new structures that are starting to emerge show a great future for Cree entrepreneurs.”

Under the theme “Reconciliation: Both Journey and Destination – The Power of Indigenous Tourism,” the event delivered various workshops on cultural authenticity, sustainable tourism, international marketing and reconciliation. It was hosted by the Cree Outfitting and Tourism Association (COTA) in collaboration with Indigenous Tourism Quebec (ITQ) and the Indigenous Tourism Association of Canada (ITAC).

COTA executive director Robin McGinley believes reconciliation is the path for people to acknowledge past difficulties and build positive relationships with non-Indigenous partners.

“Tourism is a tool not only for Natives to work together,” she noted. “It is important to work with our neighbours to provide a good experience for visitors.” 

Historically, the Cree followed seasonal animal migrations, travelling by canoe in summer and by snowshoes and toboggan in winter. According to McGinley, people are increasingly interested in learning these traditions.

“I’ve seen the trend is there,” she said. “But there is a lot more to do. Visitors coming from the south can learn about our culture. That helps them to get a better understanding of our reality.”

In her opinion, this year things are moving even better. For instance, the Nibiischii Corporation will remain open this winter, welcoming guests throughout the year for the first time.

“We are fortunate because we have COTA and Eeyou Istchee Tourism,” she said, “We have good relations with government – primarily it is funding, but sometimes it is connecting with resources that we are might not be aware of. It is really about networking and learning.”

Nibiischii executive director Mireille Gravel is responsible for ensuring people feel Cree culture everywhere – in the cabins, in the activities, on the website. She says guests always learn something about Cree culture, even about flora and fauna, during hiking, fishing and cultural activities.

Gravel thinks reconciliation goes through education and encounters. “Our tourism industry is still emerging and Indigenous tourism is even smaller in the regions. So, we need to talk, it is really the way to go,” she insisted.  

At the same time, many Quebecers want to get involved in Indigenous tourism. In that regard, the Eeyou Istchee and James Bay tourism associations form “a beautiful model of working together,” Gravel said.

Another issue she mentioned was the loss in revenues when the area was closed for over six weeks in 2023. However, Nibiischii received support from COTA, ITQ and ITAC.

Despite the Covid pandemic and last summer’s wildfires, Cree tourism operators kept developing their projects. The conference’s awards gala this year was “a celebration of the work that people are doing and a recognition of their efforts,” McGinley said.

The Nibiischii team is proud of winning the award for best operator of the year. Gravel said everyone worked hard “to make sure operations are smooth, safe and that visitors always leave with the best experience possible.” 

According to ITQ statistics, every year Indigenous tourism sustains more than 4,000 jobs and shares its culture with over 1.2 million visitors while generating close to $170 million in revenue.

ITQ marketing advisor Laurence Lainé said a Leger survey conducted in 2022 shows that in the past five years there is a strong interest in Indigenous tourism; specifically, 74% of Quebecers share positive thoughts on Indigenous peoples’ heritage.

“Indigenous tourism in Quebec allows us to build bridges between nations and to develop Indigenous pride in communities and people who work in tourism,” Lainé said. “We talked about marketing, the tourism system. There was also a discussion on cultural preparation, to help understand in which sector we should collaborate.”

The conference included a workshop on ITAC’s Original Original accreditation program, delivered by ITAC president Keith Henry, who believes the program can help the Cree-owned businesses understand tourism industry standards.

“The world doesn’t necessarily know the difference between the Cree community in northern Quebec versus the Coast Salish people in BC,” he said. “So, we created this program to group all of our businesses in one brand to help promote Cree businesses.”

Domestic demand for Indigenous tourism is growing. A recent survey demonstrates that eight out of 10 Canadians are serious about supporting Indigenous heritage, Henry said.

“To help businesses we’ve invested heavily over the years in development and marketing activities,” he said, “We’re still spending more time up north in Quebec to make Indigenous destinations attractive to the world, not just Canadians.”

Cree culture is a major draw, Henry insisted.

“The culture is so strong,” he said. “The Cree people still speak their language, they still practice their culture, so they need the most updated Indigenous-led research to know how to promote their businesses if they want to bring other people in.”

Located on a Cree-owned site, the $200 million tower with 68 condos, 367 rental apartments and commercial space features a giant canoe shape on its southwest corner.

Creeco President Derrick Neeposh said the canoe reflects the spirit and heritage of the Cree Nation and is significant for all Indigenous peoples in Canada.

“It is a symbol that is very important to our history and culture as Cree people,” Neeposh told the Nation. “We also took into consideration the strong connection with the fact that Indigenous people used the canoe to navigate the rivers of our country. Indigenous culture is a part of modern architecture.”

Neeposh said the inauguration was an opportunity to meet with tenants and condo owners.

“Many of them didn’t know why the design was done this way,” he explained. “They were all impressed, and very proud to be in the building. One condo owner mentioned that it is a modern style building with a deep connection to Indigenous cultures and nature.”

Creeco bought the property where the building stands in 1996 to serve as the Montreal office for the Cree Nation Government. The board decided to develop the property in 2019 and provided a few concepts to the city. However, the city refused the original proposal, saying it was “too generic.”

“We weren’t offended,” Neeposh said. “But it motivated us to come up with something unique, something relevant to our culture. That is why the canoe-shape design makes the building look connected to nature and fits in with the urban environment. It is a celebration of Cree values with modern architecture.” 

Creeco hired world-renowned Anishinaabe architect Douglas Cardinal, who created this design in collaboration with Montreal architecture firm Lemay. 

“Cardinal came up with the initial concept of the canoe,” Neeposh said. “This was based on the session that we had with a few Cree Elders. Douglas was very visionary about the whole process.”

The name Odea is inspired by the Cree word “ode,” meaning canoe, “a symbol subtly and elegantly integrated into the building’s architecture”, which combines various architectural parts “that evoke stone, wood, greenery, nature and light,” Creeco stated in a press release.

“Odea Montreal is more than just a real estate project. It is a tangible expression of our collective vision and our commitment to building a prosperous future for our nation and beyond. This project embodies our history, our resilience and our desire to see our culture thrive in an urban environment,” stated Grand Chief Mandy Gull-Masty.

Claudine Duperre, marketing director at real-estate developer and project partner Cogir Immobilier, believes the Odea building is important for Montrealers in a sense of culture.

“On one of the busiest streets of the city the canoe design gives a strong presence of the Cree community in Quebec,” she said. “The architecture of the building is unique. We can see it every time we enter Montreal.”

It’s something like “an architectural bijou,” she added.

Eeyoupreneur co-founder Samuel McLeod successfully pitched the idea to Anthony MacLeod and Holly Jackson from the CNG’s Department of Commerce and Industry (DCI) in February, inspired by a case study experience at Cando’s youth summit for Indigenous economic development in 2020. 

“Groups had to create a full financial plan, including grants, loans, equity and startup costs, and people really struggled with that,” explained McLeod. “The highlight had to be the teamwork and commitment that these participants had. At the end of the Summit, people had to present their business plan as a group.”

While creating a business plan with randomly assigned partners in 48 hours was stressful for many, McLeod suggested it reflected real-life pressures and forced participants to learn on the fly. Neacappo-Pelchat, Wesley, Carrière-Acco and Beaudry served as the judges, evaluating each plan’s feasibility, community economic benefits and positive cultural impact. 

After each day’s speakers, afternoons were devoted to the case study competition, which continued in the evening at the hotel. Local economic development officers worked long hours as coaches to each team.   

The $5,000 first prize went to Christa Bobbish, Sehoneh Masty and Hank House for a wellness retreat spa located on an island in Nemaska’s Champion Lake. With a unique brand and financial plan, Bobbish speculated their funding viability put them over the top.   

“It was like Dragon’s Den,” said Bobbish. “They gave us a list of what they wanted to see. It was such a good business idea. I think we need that in the Cree Nation – everybody’s working hard.”

Ahead of projects including a greenhouse business and moose-hide tanning camp, second place went to a proposed Wemindji bakery. The team had reportedly almost given up before changing their entire plan on the final day. 

Bobbish was particularly impressed by this entry as the catering business she founded with her sister in Whapmagoostui over a decade ago is looking to transition into a bakery. As the sisters meet with potential partners, seek funding resources and a place to build, they’re mindful of the creative solutions necessary in a community without road access. 

“If there’s not much food at the store we use traditional food,” Bobbish said. “It’s a great alternative. Yesterday we made blueberry muffins harvested from the land. We also do cheesecakes with cloudberries. Whenever we do big caterings, we harvest Labrador tea to serve.”

“Partnering with the Department of Commerce opened it up to more speakers outside of the Nation,” said McLeod. “The whole goal was to provide networking opportunities, knowledge sharing and experience to inspire people who want to pursue entrepreneurship.”

Invited guest speakers included Carol Anne Hilton, the Vancouver-based founder of the Indigenomics movement; Tyson Wesley, the Kashechewan co-founder of FN Clean Water; and Mya Beaudry, who created Kokom Scrunchies in 2020 at age 9. 

DCI director MacLeod hosted discussions with Christian Sinclair from Opaskwayak Cree Nation and David Carrière-Acco, the Métis founder of Acosys Consulting. Acco said, “We had phenomenal thought-provoking discussions about ‘the art of the possible’ regarding on-reserve manufacturing in Eeyou Istchee.”

Local representation came from Chisasibi’s Darius Neacappo-Pelchat, owner of North Auto Garage, construction entrepreneur Adam Gates, and beauty entrepreneurs Sehoneh Masty and Cassandra Weapenicappo-Stephen. Various banking professionals and other specialists also shared insights.

Chisasibi Deputy Chief Mark Wadden was joined by lawyer John Paul Murdoch to discuss economics in procurement, which will be simplified by a new Cree business registry that was introduced by DCI’s Judith Shecapio. She invited participants to join this centralized platform, which will provide a comprehensive list of available goods and services in the territory. 

Stephane Petawabano talked about funding opportunities offered by Apatisiiwin Skills Development to Cree entrepreneurs, contributing up to $35,000 annually through its self-employment program. 

There are already plans for improving the event next year. The overwhelmingly positive feedback suggests a promising future for both the Summit and the growing number of Cree entrepreneurs. 

“Don’t give up on your dream,” said Bobbish. “We face many challenges, but we always overcome. Ten years ago, nobody told us how to start a business, but I believe there are more and more people willing to help with what you want to accomplish.”

The event’s interactive exhibits and workshops featuring snappy titles like “Neurodivers Lasagna” and “Why you should be strange”. Under the second day’s “Sustainability and Innovation” theme, Grand Chief Mandy Gull-Masty was part of a panel discussion called “The New Progress is Hidden in Plain Sight.”

Joined by theatre producer Annabel Soutar and renewable energy expert Stephen Cookson, whose company RES has developed wind and solar projects with First Nation communities, the Grand Chief highlighted how the energy transition impacted Indigenous peoples on their traditional territories. 

“The discussion was also a teaching moment to share the history of the JBNQA and the future of energy resources created by the province,” Gull-Masty told the Nation. “The Cree territory has deposits of lithium and other critical minerals for the transition to electrification. We depend on the direction of the people to determine the future of a development project.”

Gull-Masty suggested that Cree people should become familiar with the environmental assessment and social acceptability processes co-managed by the Cree Nation so they can participate in the region’s growth. She viewed the conference as an important way of claiming space in the province’s evolving economy. 

“We were able to expose participants not only to the role we play at a political economic level but also the culture of Eeyou Istchee, which is a great launching pad for tourism,” said Gull-Masty. “Our on-site cultural presentations showcased the beauty of our territory that is open for visitors to learn and see in person.”

While the Cree Nation’s Department of Commerce and Industry invited youth delegates and emerging entrepreneurs to seek inspiration for innovation in the territory, the Cree Outfitting and Tourism Association and the Cree Native Arts and Crafts Association oversaw “cultural activation” at the sabtuan and teepee established on the site.

“It was an amazing experience meeting people from around the world,” said COTA executive director Robin McGinley. “It wasn’t selling – the idea was to interact. The people who came to see us stayed and talked, curious about the culture. We talked about Nibiischii, the best chance for success for Cree tourism, Wiinipaakw Tours, the cultural institute.”

COTA invited Cree language commissioner Jamie Moses and Mistissini Elder Kathleen Wootton to speak about the territory, with a “Cree tea” display from Waswanipi Chief Irene Neeposh’s company Ungava Gourmet. CNACA also invited two brand ambassadors. George Longchap crafted snowshoes and baby rattles while Paula Menarick demonstrated beading. 

“There was a heat wave while we were there,” recalled Menarick. “While my baby was having a nap, I sat in a silver lounge like a disco dance floor. Another lounge had these long white strings of paper hanging with inspirational words. I never thought I’d be beading in a spot like that.”

Hosted this year at the Old Port’s modernized Grand Quay, C2 leader Anick Beaulieu said the custom-designed site, world-class catering and playful brainstorming exercises helped participants “disconnect from their daily reality.” 

Menarick loved sharing Cree culture with visitors from Morocco, Ecuador and France. Many were drawn to the beautiful outfits she created for her son’s and grandson’s walking-out ceremonies and her daughter’s first snowshoe walk. 

“I was sharing teachings about children’s rites of passage,” explained Menarick. “They really enjoyed our walking-out ceremony, what it is and why we do it.”

Prospective clients were directed to Menarick’s online store, Fast Cloud Inspirations, and CNACA’s Wachiya online store, which will have a storefront location in Montreal’s Old Port next month. CNACA executive director Dale Cooper noted that Cree traditional crafts perfectly fit the sustainability theme. 

“We’re sustainable in that we use every part of the animal,” Cooper said. “We’re not wasteful. Parts get used to make arts and crafts. We have artists using moose antlers to make art. Our tamarack decoys are from the tamarack tree.”

Cooper was excited about taking Cree artists into “uncharted territory” to promote the culture among some of the world’s most innovative thinkers and entrepreneurs. C2 discussions delved into virtual reality, biodegradable manufacturing and artificial intelligence.  

“I wonder if the Crees could use AI to teach Cree language or create systems that would be ideal in a Cree setting,” Cooper suggested. “I have all these ideas to push our artists to think outside the box. This can open their eyes to new opportunities. There are even app developers there.” 

C2 signified another bold step onto the world stage as the Cree presence in Montreal continues to expand with new offices in the Odea skyscraper. 

“I see it as an opportunity to be on top of things rather than being left behind,” asserted Cooper. “Sustainability is the key to ensuring we’re protected as the Cree Nation. The conference pushed thinking about tomorrow. We have to be in those discussions for the next generation.”

Representing Cree, Innu, Atikamekw, Ojibway, Mississauga, Kanien’kehá:ka, Huron, Inuit and Algonquin, these athletes showcased their skills on and off the ice. The event also attracted representatives from US prep schools and colleges, creating a platform for these young players to explore avenues for combining education with hockey.

The weekend was testament to the aspirations and resilience of Indigenous youth. The event was deeply personal for some, like Zane Washipabano, son of the late Charly Washipabano, a lead organizer of the showcase. Charly, who passed away in 2023, was widely known across the Cree Nation as the first James Bay Cree to play NCAA hockey and his spirit and love for the game left lasting impacts on Eeyou Istchee sports. 

Zane is following in his father’s footsteps and was a strong presence throughout the weekend. He encapsulated the spirit of the showcase in a few words: “We are here to show our power and our strengths. And to show who we are to the scouts, both as players and people.” 

It was a moment of honouring legacy and paving the way for future generations. “I am here at the showcase today, first and foremost because it was something my late dad was so involved in,” said Zane.

Nine First Nations communities were present, with participants from across Quebec and Ontario. Zane remarked on the camaraderie, stating, “It’s kind of cool seeing all the different Cree Nations here.” 

Showcase participant Amberly Neeposh stated that for female hockey players, the showcase meant an opportunity to play and be scouted on a broader stage. “All the Indigenous girls get the chance to play far away – I’m pretty excited,” she said, noting how many connections she made with other girls’ teams. 

The showcase was more than just a display of hockey skills. Physical testing was led by Mike Diabo from Kitigan-Zibi, in collaboration with the Ice Hockey Research Group from McGill University and the Indigenous Hockey Research Network represented by Dr. Jordan Koch.

One event head organizer, former NHL player John Chabot, expressed pride in the turnout. “We want the coaches to see the kids in practice, how they work, how they listen, and their attention to detail,” he said, highlighting not just the athletic prowess but the discipline demonstrated by the players. 

The plan is to expand the showcase so that it includes all age groups. Chabot encourages young Cree players to give it their all this season, because their chance to be at the next showcase will come quicker than they expect.

“If you’re under 13, you get on the radar,” explained Chabot. “If you’re an under 15, you’re at the next step, and under 17 you’re at that point where you can be invited to the showcase the following season.” 

Even if many won’t make the NHL, Chabot is a firm believer in the valuable life experience to be gained from competitive team sports, especially those that bring Indigenous communities together. He says that the confidence, resilience and work ethic gained in team sports like hockey are invaluable skills that will help these athletes for the rest of their lives. 

“If you can translate that to every other part of your life, and if you’re willing to do that, hockey can be a vehicle to give you an opportunity,” said Chabot. “We are using hockey to open doors.”

This year, Tesla brought most of its electric vehicles to the show. The Cybertruck, a futuristic full-size electric pickup, captured the attention of many visitors. With a stainless-steel exoskeleton that reduces dents, damage and corrosion, Tesla claims this durable vehicle can go anywhere, helped by an adjustable air suspension with a clearance up to 17 inches. The base rear-wheel-drive model costs around $77,000, while the top-tier Cyberbeast model costs about $130,000. Although the precise release dates are still unknown, pre-orders are being accepted.

VinFast, a Vietnamese automaker, displayed their all-electric cars during the event. The company currently operates in BC, Ontario and Quebec. Although the electric VF Wild is still only a concept, it already indicates Vinfast’s orientation for future models. This midsize pickup offers an eight-foot maximum storage area, a fold-down wall, and a ton of goodies. It may be an attempt to compete in the all-electric truck market with Tesla.

The compact, two-door electric Vinfast VF 3 is a somewhat larger version of the basic Smart car that can accommodate narrow parking spaces and streets. This might replace your typical city car with a 200-km range on a single charge.

Vinfast VF 8 production model sales are progressing along with the big players. With a 425-km range and a 15.6-inch touch screen that can be fully customized, this car gives you access to Smart Services for managing your home or place of business. In addition, it has a heated steering wheel, ambient lighting and vegan leather seats. The standard model costs about $56,000.

Toyota displayed most of its top-tier cars. For the past 10 years, Tacoma has been a part of the mid-size pickup truck market in Canada. With a powerful 465 lb.-ft. of torque and up to 326hp, the all-new i-Force Max hybrid is a sight to behold. This robust truck is built on the TNGA-F global truck platform and shares it with the Tundra, Sequoia and Land Cruiser.

The new 2025 Camry comes with a hybrid powertrain and has a bolder look than its predecessor. This 2.5L 4-cylinder engine works with two electric motors and a battery. Combined, it delivers a decent output of 22hp with the front wheel (FWD) and all-wheel drive (AWD) options.

The completely off-road capable Lexus GX550, which competes in the premium market, is made to seem like a modern muscle SUV while maintaining the iconic Lexus aesthetic. At the exhibit, guests could experience all the comforts and cutting-edge technologies of this luxurious SUV firsthand. The potent 3.5L V6 twin-turbo engine produces an outstanding 8,000 lbs (about 3,628.74 kg) of towing capacity in addition to an amazing 349hp.

The Mitsubishi plug-in hybrid GT-Premium S-AWC comes with a twin-motor PHEV system combined with a 2.4L gas engine, giving a combined total range of 687km. The base GT model starts at $58,198. The new Nissan Ariya is a 100% electric crossover with a maximum electric range of 490km when fully charged. This $55,835 compact SUV can deliver 389 hp and can hit 0-100 km/h in 5.1 seconds.

Among the Korean cars, the new Hyundai Santa Fe Hybrid with the H-shaped headlights is more spacious than the previous version and will certainly stand out on the road. The boxy design and the straight body lines resemble the Land Rover Defender. Customers can choose either the hybrid electric or plug-in hybrid based on their driving preferences. Autonomous driving technology with its Highway Driving Assist 2.0, which utilizes sensors and map data to provide Level 2 autonomous driving, automatic braking and acceleration, as well as overtaking cars in front of you when the system is activated.

The Kia EV9 is the next level of innovation in Kia’s electric lineup after the launch of the smaller EV6 in 2021. The EV9 embraces the full capability of an SUV in enhanced EV packaging. The bold and futuristic exterior design and the spacious interior give customers a renewed riding experience when driving off-road or on city streets. It also comes with a towing capacity of up to 5,000 lb. (2,267 kg) when properly equipped. EV9’s Digital Pattern Lighting Grille, and now your phone can be used as the secure key that unlocks the doors and starts the vehicle, a feature that will be of great convenience. The car has a driving range of approximately 450km, and the base model is priced at $63,167. In the below-$40,000 range, Kia lined up the Forte, Seltos, Sportage and Sorento with gas variant options.

From the North American fleet, GM group dominated the pavilion with Chevrolet, GMC, Cadillac and Buick models. The huge GMC Hummer EV pickup did not go unnoticed. It boasts up to 571km of electric range on a full charge. This truck can deliver a whopping 1,000 hp and 11,500 LB-FT of torque and can hit 0-60 mph (0-97 km/h). When you are behind the steering wheel, the look and feel of every gadget, including the 13.4-inch diagonal infotainment system, gives a solid truck feel while handling it. This high-end electric truck base version starts at $134,224.

Cadillac Escalade IQ is currently in the preproduction stage, and it is built on GM’s Ultium electric architecture loaded with modern tech. GM claims that when using a 350 kw DC fast charger at a public station for 10 minutes, this full-size electric SUV can drive up to 160km. This beast offers three rows of seats to comfortably accommodate up to seven passengers. It has a 200-kWh battery, can give a maximum driving range of up to 724km, and produces 750hp and 785 lb.-ft. of torque.

Buick unveiled its 2024 Envista in the compact SUV category. It only has the gas model and comes with a decent host of tech in it. The features include an UltraWide 11″ diagonal information screen, advanced safety and driver assistance features, and active noise cancellation inside the cabin. It seats up to five and has an estimated highway mileage of 7.4L/100 km. The pricing below $30,000 will attract customers concerned about rising oil prices and inflation.

The Ford Mustang Mach-E Rally SUV got a special spot among the Ford lineup. The vibrant yellow paint and black stripes on the front hood gave it a distinct appearance in the crowd. This performance SUV claims to have a range above 350km when fully charged.

Among the top-end luxury sports brands, this year Luc Poirier exhibited their top-end 31 Ferraris, starting from the model year 1967 to 2023, at the show. The most expensive was their first hybrid vehicle, the Ferrari Aperta. This limited-edition car is powered by a 6.3-litre V12 engine and an electric motor, producing a combined power output of 949hp. It can hit a maximum speed of around 349 km/h with a list price of $7.7 million.

The orange-coloured McLaren’s 570S coupe with butterfly doors looked very aerodynamic, had a twin-turbo V8 engine, and incorporated race-driven technologies. It can hit 0-100 km in 3.2 seconds. The listed price ranged from $199,960 to the high-end GT trim at $324,605.

Overall, this year’s show was more energized with renewed enthusiasm in the market since the Covid pandemic two years ago. Given that Canada has announced plans to phase out gas-powered cars and trucks by 2035, it is quite likely that the new rules will make it difficult for gasoline or diesel-powered passenger vehicles to enter the Canadian market soon.

The industry seems to be focussed on carbon-neutral clean energy technology. The Toyota Mirai, the Hyundai Nexo and the Honda Clarity were all designed and produced to run on hydrogen fuel. Certainly, there are hiccups in improving the technology and installing fuel networks across the country. It seems major companies are still researching and refining ideas and working with policymakers to develop alternate fuel options other than the currently poised battery technology, which promises sustainable and environmentally friendly growth. Only time can tell.

“I felt there was a new sense of inspiration because no one has ever done a conference specifically for our women in business,” said Julie Ann Cooper, CWEIA’s business development coordinator. “This is a start for a lot of things moving for Cree women, especially the ones thinking about having a business.”

While business leadership has previously been celebrated at CWEIA’s Women Leadership Forum, most recently held last October in Val-d’Or, creating this separate event provided an opportunity to focus on the region’s growing number of female entrepreneurs. 

Awards were presented to young medical aesthetics entrepreneur Sehoneh Masty from Waswanipi, Desiree Ottereyes from Wemindji for promoting the Cree language and Chisasibi Elder Jane Matthew for her inspiring mentorship.

“We give these recognition awards to remind the women their work is valuable, and they have to be honoured for their contribution to society,” said CWEIA program coordinator Josephine Sheshamush. “They lose themselves in always being there for their families. They have full-time jobs and volunteer for the community.”

Pauline Lameboy and the Chisasibi Cree Women’s Association were credited for playing a major role in the event’s success. Catherine Wash, Christina Louttit, George Tapiatic and Teresa Bearskin managed the “professional level” catering while secondary school students handled the setup, serving and cleaning.

Although the attendance of about 50 was less than anticipated, perhaps partly because of its timing just after Goose Break, this created a more relaxed and closer-knit atmosphere.

“They were okay it wasn’t all sold out,” Cooper told the Nation. “They had a safe space to share, knowing CWEIA would be listening without any political red tape. They found it less intimidating than other business conferences – Cree women walked away feeling they’d been heard.”

Indigenous women are the fastest growing demographic in entrepreneurship across the country, with the proportion of women-owned Indigenous businesses nearly doubling between 2010 and 2019. Research suggests these tend to be smaller and less financed but more diversified than those owned by men.

While recent years have seen an unprecedented rise of Cree women in important community and organizational leadership roles, empowering businesswomen is seen as a key factor in the Cree Nation’s capacity building. Through coaching and training, the conference intended to provide women the tools they need to get their businesses off the ground.

Workshops showed participants how to access funding and establish company visions – the most popular provided guidance for making a business plan. Several local entrepreneurs shared advice from their experience in different types of businesses. Rita Rabbitskin of Cree Print Customs told her inspiring story while Roger Orr from Retro Daze Café gave a well-received presentation.  

Jossée Bernier was the youngest presenter, impressing attendees with tips for making wellness activities an integral part of daily life. Sherry Ann Louttit shared her humble beginnings learning how to bead during the Covid lockdown, which quickly gained popularity and sales.

“Most Cree women don’t think of themselves as businesspeople when they sell their arts and crafts,” suggested Sheshamush. “It’s to open their minds that they’re actually entrepreneurs.”

Cooper connected with aspiring entrepreneurs for a new pilot program organized by CWEIA to help them reach the final stages of their business endeavours through one year of coaching, planning and training support. Although she intended to collect five proposals, there are currently nine applicants who must demonstrate their commitment during the next month to be accepted into the program. 

“Two ladies from Whapmagoostui almost cried realizing they have one more chance to be a part of it,” said Cooper. “It touched their hearts – I was moved myself. Hopefully by next year they’ll have something up and running. The idea is to push them to get this business off the ground.”

The boot camp tailors mentorship to each woman’s stage of development, helping them prepare a business plan and identify potential funding sources. They may qualify for the program by showing they have begun the process of launching a business. 

Cooper works with economic development officers (EDOs) in each community. She encourages women to work with their local EDO to gain band support, then come to her with their business plans if they need follow-up training or resources. 

CWEIA is developing a business booklet for Cree women, including profiles of past award winners, inspiring quotations, EDO contact information and funding sources at the federal, provincial, regional and local levels. Cooper wants to create a regional entrepreneurship fund for Cree women and intends to reach out to Hydro-Québec, which already offers similar grants to Indigenous communities. 

As many aspiring entrepreneurs at the conference start small, CWEIA is seeking contributions from companies and entities to finance microfunding grants for start-ups.

“Now with CWEIA being there to help out, they think they can start this,” Cooper explained. “We all walked away smiling. Our women are united when they get together. They’re strong and resilient and spring up even though it gets hard – like a palm tree in a storm we remain standing.”

_{by Patrick Quinn, Local Journalism Initiative Reporter}

Most of the parent company’s subsidiaries were operating as usual, but Neeposh reported that Gestion ADC had to evacuate staff from its Osisko mine camp because of nearby fires. Overall, however, he said that CREECO’s prudent approach to long-term business growth means it isn’t stuck “putting out fires” in the workplace. 

With a successful portfolio of companies in construction, air transportation, hotel, catering and other industries, CREECO is responsible for managing the Cree Nation’s economic investments. When a $15 million growth fund’s term recently expired, yielding over $120 million after 30 years, the Board of Compensation (BOC) determined it would be wisest to ensure continued wealth by locking in $50 million over the next 30 years.

“Our job is to ensure we’re protecting the capital, not panicking at a time of turmoil,” explained Neeposh. “If we took everything from the growth fund, the impacts in communities would be immediate but then we wouldn’t have that security. To be clear, the funds gained will belong to the shareholders as a whole.”

As the initial investment only stated the money was for future generations, confusion spread after the Cree Nation Youth Council had thought it was meant for them, prompting CREECO to swiftly deliver a letter of clarification. The investment’s remainder goes to “regular funds”, ensuring disbursements to communities exceed $500,000 for at least the next decade. 

The BOC currently has over $200 million in investments under various accounts, from which market forces determine how much can be allocated to communities. Establishing a policy that leaves its growth fund untouched could see that investment grow by eight times over the next 30 years. 

Keeping an eye on market trends has spurred recent adjustments at CREECO’s most famous investment – the $100 million Odea skyscraper in downtown Montreal. With the real estate market slowing down, a number of the planned condos will be instead converted into luxury apartments that will remain rental properties. 

“Buyers are hesitating and we don’t have time to wait for conditions to improve,” Neeposh said. “We want to keep a good sales level – inflation and interest are big factors. It doesn’t change the ownership structure, where 95.5% still belongs to the Cree.”

The project, expected to be completed by summer 2024, is still on target and budget, Neeposh emphasized. As concrete is poured for the upper floors, Anishinaabe architect Douglas Cardinal’s canoe-inspired design is taking shape and the building’s structure should be finished by the end of June.

The Odea project’s prominence is on the radar of other First Nations across Canada, sparking invitations to collaborate in emerging opportunities. There’s even a documentary in the preliminary stages about successful collaborations between Indigenous and non-Indigenous companies that will include CREECO’s partnership with Cogir Real Estate. 

However, Neeposh said CREECO is maintaining a slow and steady approach to growth and will focus on finishing the Odea project before moving on to another. This strategy extends to its subsidiaries like Cree Construction, whose new president Danny Pash is currently assessing operational issues, connecting with existing clients and considering opportunities beyond Eeyou Istchee.

“We’re letting Danny take the wheel,” said Neeposh. “He’s on the right track for realigning goals for the company and has been well received by existing and new clients. A priority is completing construction of the two major schools in Chisasibi before the school year starts.”

Air Creebec is also entering a transition stage with the announcement of president Matthew Happyjack’s impending retirement. Although passenger loads have decreased, its core of charter contracts with mining companies and the Cree health and school boards remains strong.

Aircraft ground services company Valpiro is eyeing expansion opportunities in Chibougamau and Timmins while ADC is in discussions with First Nations in Northern Ontario. ADC is working with the Quality Inn in Val-d’Or, of which CREECO attained full ownership in 2020, sharing its expertise in human resources to improve operational efficiency. 

In late May, the Quality Inn was recognized with the prestigious gold award designation from Choice Hotels Canada for its 11th consecutive year. Neeposh and the hotel’s general manager Alexandre Audet held a small ceremony, thanking the staff for their excellent service.

“Winning the award demonstrates our ability of continuing that success,” said Neeposh. “We always keep in mind that it’s through their hard work that we achieve success. It’s not always about making money but creating reputation for our companies.”

Although there are currently no Crees in the hotel’s management team, Neeposh is hopeful more youth will pursue hospitality studies to explore the burgeoning careers in this industry. At the Cree School Board’s recent Post-secondary Student Services Conference in Ottawa, Neeposh promoted the growing employment opportunities available with CREECO companies.

“For a lot of students who study in the south, it’s not a priority to return to their communities because of housing and employment,” Neeposh asserted. “When they become educated they end up leaving their communities and families. We want to reverse that.”

CREECO is looking to expand its internship program, which previously helped marketing and engineering students gain hands-on experience. Neeposh believes this outreach could extend to all fields of study, such as having psychology grads improve employee relations or music students – like his daughter Valerie – create corporate videos.

“Our Cree students are so talented,” said Neeposh. “We’ll find ways to work with them, even if it’s through summer employment or during their studies. We’re flexible in providing those opportunities because that is the workforce that will benefit every company under Creeco.”

_{By Patrick Quinn, Local Journalism Initiative Reporter}

The event will feature a fireside chat with Robert Auclair, Business Development Officer for CREECO, the recipient of the CCAB’s 2022 Aboriginal Economic Development Corporation award. 

Auclair will share insights on how CREECO’s companies contribute to employment, training and revenue for the Cree Nation. CREECO’s latest project is a $100 million, 26-story tower on Robert Bourassa Boulevard in Montreal.

Stéphane Côté, President of Major Projects Division, COGIR, CREECO’s partner on the project, will also participate in a discussion that will focus on the importance of Indigenous economic development, the challenges faced by Indigenous-owned businesses, and the opportunities for growth.

The event is part of CCAB’s efforts to promote economic reconciliation and create opportunities for Indigenous-owned businesses and entrepreneurs. It comes at a critical time, as Indigenous-owned businesses in Canada were hit hard by the Covid pandemic. 

According to CCAB research, over half of Indigenous businesses reported lower revenues and many had to temporarily close or lay off staff. The event will provide an opportunity for Indigenous entrepreneurs and businesses to network and access resources and support to help them recover and grow.

The event is supported by Google Canada, which announced a $1.5 million commitment to CCAB to help Indigenous businesses and entrepreneurs across the country. Most of the support will go towards cash grants and CCAB memberships for Indigenous businesses. The partnership between Google Canada and CCAB aims to close the digital divide and create opportunities for Indigenous businesses to capture the full potential of digital.

“Guided by CCAB’s research, our support will be used by CCAB to address some of the most pressing needs of Indigenous businesses in Canada, with the goal of building a more resilient and inclusive economy,” said Sabrina Geremia, country director of Google Canada.

Indigenous-owned businesses in Canada contribute more than $30 billion annually to Canada’s GDP, and by 2025, that number is expected to be over $100 billion. 

“Canadian Council for Aboriginal Business is thrilled to be returning to Montreal for our first in-person Tools and Financing for Aboriginal Business networking event post-Covid,” said Philip Ducharme, vice-president, entrepreneurship, and procurement at CCAB. 

“We look forward to bringing together members of the CCAB family, as well as welcoming new family members,” he added. “This will be an afternoon of building business connections and hearing the success stories that come from growing the Indigenous economy.”